
Drive user acquisition growth for Tomplay, a leading digital music platform, through SEA/Paid media, influencer marketing, SEO, ASO, and other channels. Develop and execute global acquisition campaigns, maximizing ROAS and driving overall performance. Manage paid advertising campaigns across Meta, Apple Search Ads, and other networks, produce ad creatives, and oversee localization. Identify, onboard, and manage influencers to drive user acquisition and revenue growth. Research keywords, craft SEO-optimized content, and implement ASO strategies.