This was not only the launch of a completely new product, in fact it was the birth of a totally new product..Our Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador..This includes direct contact with consumers and customers, inviting product trial, in addition to working..They understand Red Bull’s target group and are responsible for driving the brand image and product understanding..consumers or customers.Grow the user base by inviting positive trial and awareness of Red Bull through product